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Managing Projects Involving External Threats

© 2003 by Ilya Tirdatov, Houston, TX

Introduction
The criticality of the time factor in the implementation of a given project may be directly related to the weight and potential impact of the external threats emerging throughout the life of the project. In many cases the project manager is fully aware of their existence, but, at the same time, their emergence is hard to predict and impossible to control.

This requires some preventive action to be taken in order to minimize the possibility of the project being affected, or sometimes destroyed by the impact. This article is intended for project managers and emphasizes the significance of optimizing the project timeline to reduce the possibility of a failure as a result of the actualization of the existing hazards.

Optimized Timings Help Reduce the Potential Threat
By definition, project management is a complex process dealing with numerous variables and aspects, some of which are totally beyond the control of the person or persons responsible for the successful implementation of the project. Of course, the level of control that a project manager can exercise may vary in each particular case.

To illustrate this, we shall compare two projects. One of them involves logistical support provided by a contractor to an oil company engaged in oil exploration in a jurisdiction that is considered stable from an economical and political standpoint. The other is concerned with residential real estate development in a "third-world" country with a highly unstable economy, which involves the possibility of high gains (should the purchasing capacity of the potential buyers remain at the same level as it was during the project initiation phase) as well as of high losses in the event of a major downturn in the country's economy.

While in the first case the principal complications, such as finding the local subcontractors, arranging for transportation and delivery of equipment to the site, etc., are mainly of a technical nature, and thus may be considered as manageable, the latter scenario involves a significant job-unrelated threat. However large and influential the real estate developer may be, both in terms of its home country and local political and economical affiliations, it seems unlikely that it can exert any significant influence upon the economic tendencies in the country it has chosen for implementing the project.

Having accepted the incremental risks of indefinite factors entering the playing field, the contractor has to consider the ways in which the risk may be localized, if not managed. One of the key considerations in this respect would be the timeframe of the activity. In the above example, it would be in the best interest of the company to complete the project and put the real estate on the market as quickly as possible, considering that, the longer the preparation and construction phases take, the higher the chances are that the situation would change.

We can go further and offer a trivial but frequently unaccounted for generalization: whenever a project is largely dependent upon factors beyond the control of the project manager, the manager may be required to make every effort to complete the project quickly. This would narrow the period during which a negative factor unexpectedly coming into play could undermine the activity and possibly bring it to a total failure. Thus, the longer it takes you (beyond the minimum possible) to complete a project involving a high level of indefinite external threats, the more possibilities there are for you to fail.

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This rule may be expressed through a simple formula: Ps = T-1 * 100

where P is the "probability of success" expressed in % and T is the amount of time spent on a given activity. For the purposes of this equation, T=1 is the minimum amount of time that may possibly be spent to complete the activity. It may be determined through careful consideration of all the components the project consists of, and the development of best-case scenarios for each component in terms of the shortest possible timings.

If, for example, the actual timings exceed the minimal estimates by 1.5 times, Ps = 1.5-1 * 100 = 67%

i.e. the probability of success is reduced due to the possible effects of indefinite factors that are more likely to come up over a longer period of time.

The above formula is not, by any means, intended to express all the complexities and eventualities of life in one primitive equation. Even the most simple and "definite" activity would probably be governed by a much more complicated set of principles, rules and factors, than those that claim to bring its success into linear dependence upon only one basic variable, being the time. The intent of this formula is only to illustrate how, under certain circumstances, the time can acquire critical significance, possibly outweighing many if not all other considerations.

A Questionnaire
Therefore, in certain situations, while giving consideration to other factors such as quality, costs, technologies applied, etc., the project manager may want to consider the objective of completing the activities within the shortest possible time period as #1 priority. In order to determine the applicability of such an approach, the following questionnaire may be used:

(1) In your opinion, what is the likelihood that, throughout the life of your project, major hindering factors that are mainly beyond your control (such as political, economical changes, competitive action, etc.) may come up that would undermine the project?

(a) High
(b) Medium
(c) Low

(2) If the answer to (1) is (a) or (b), based on the available information, can you estimate when exactly the above occurence may take place during the course of your project?

(a) It may happen at any time.
(b) It is likely to happen between the middle and final stages of the project activities.
(c) It may only happen at the very beginning, if at all.

(3) Do you consider it possible to adjust the project schedule in order to significantly reduce the overall time required to complete all activities without compromising the project objectives?

(a) It can be done without any serious consequences.
(b) It can be done, with a certain reduction in the overall quality, increase of the project costs and/or other adjustments that would still be passable.
(c) The existing timeframe reflects the absolute minimum amount of time required to achieve acceptable results, and any further reduction would lead to a failure to meet the key project objectives.

If the answers to all of the above questions are either (a) or (b), the project manager should seriously consider making revisions to the schedule to reduce the overall period of the activities. However, if one or more of the answers are (c), it is likely that the reduction of the time period would not add any value to the project.

While the above questions are intended for the project manager as the key person responsible for the implementation and scheduling of the project activities, the complex nature of the questions may require a group discussion so as to ensure that the answers are as objective as they may be. Depending on the size and scale of the project, the scheduling may be discussed by the members of the project team, members of management, or, based on the relative importance of the project for the company, by a specially appointed committee.

Furthermore, in order to identify the smaller jobs and actions comprising the key activities implemented within the project, and to determine how each of them may be expedited to result in a shorter timeline for the overall project, proactive input will be required from the project personnel at all levels. The manager should be able to effectively collect information from the people ultimately responsible for doing the job. He should also encourage them to come up with suggestions as to how the work processes may be optimized in order to allow for reduced timings, with the negative impact on quality, costs and other important constituents being minor to none.

In the project management environment time is only one of the factors to be considered along with costs, quality, marketing aspects, etc. However, during the process of scheduling the activities for the projects involving major external threats, in certain cases the project manager should demonstrate the qualities of a true pessimist and view those potential hazards as a "clear and present danger".

The aftermath of many failures shows that, had the activity been completed a few months, weeks, or even days earlier, it would not have taken that final hit from the unknown, which ultimately made all the difference between total success and complete disaster. Therefore, upon a careful analysis of the situation, the project manager may want to concentrate on optimizing the time schedule in order to reduce, and, in some cases, eliminate the possibility of a major blow coming from the external environment.

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About Ilya Tirdatov
In the past several years Ilya has held project management and business development positions with companies involved in B2B services (major BTL marketing service provider, international Internet-enabled recruitment agency) at mid-to-senior level. Ilya is currently involved in developing the business of a Houston-based company providing technical translation services.





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