Beneficiaries of Certification, continued
- Increase its confidence that employees have a consistent
understanding of their professions and are operating from
one store of knowledge.
- Increase customer confidence by showing that employees
meet certification requirements and are consistent in their
practices.
- Use certification to differentiate itself from competitors
in sales and corporate-image marketing.
- Establish certification as part of a career-development
roadmap for employees.
- Use certification as a criterion for hiring, promotion,
and downsizing.
- Set standards by which project management performance
can be measured.
The third group of beneficiaries is Customers.
With certified professionals serving them, customers should
have greater confidence in the performance of the products,
or services that they buy. Why? Because work performed by certified
professionals means that:
- Services or products have been created and delivered in
a consistent manner that meets professional standards.
- The qualifications of consultants or others can be confirmed
through official records and references.
- The performing individual has the capability to produce
goods and services based on professional standards.
The next group, Professional Societies, derive value from
conducting certification programs through the society or by
partnering with others. For them, the value of certification
is in being recognized as leaders and builders of their profession.
To get and keep this recognition, professional societies
are continually challenged to stay current with state-of-the-art
practices. This was difficult enough when a society focused
on only a specific profession or “slice” of a profession;
it is even more difficult as, increasingly, companies and industries
acknowledge that effective project management is key to their
success.
Professional Societies that successfully respond to this
challenge can reasonably expect added value to their organizations
in these
ways and more:
- Attracting new members and retaining current ones.
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- Seeing the standards, that the organization helped to establish,
being adopted by companies, industries, and even countries.
- Being recognized as an organization that aids the evolution
of the project management profession.
The Project Management Community, our fifth group,
has a need for opportunities for individual growth and professional
improvement. A project management certification program enhances
the stature of the profession and supports the expansion of a project
management curriculum.
- The value or benefits of certification to the project management
community include the following:
- Professional standards are available for improving individual
performance.
- Goals may be established to support professional growth.
- Consistency in project management practices builds upon the
community strengths.
- The project management body of knowledge is expanded as its
community shares new knowledge.
Certification also benefits the Public because
they receive greater value through products and services when project
management is properly designed and implemented in a work environment.
The Public continually demands improvements in products and services.
Project management has the capability to support those changes necessary
to deliver faster, better, and less expensive products and services – when
individuals and organizations work together to design project management
systems and to implement those systems in a consistent manner.
Four of the value items that project
management certification can deliver to the public are:
- Less expensive products and services.
- A better grade of products and services.
- Confidence that certified individuals will perform in a consistent
ethical manner.
- Advances in project management systems, including processes
and practices, can lead to improved delivery of products and
services.
Certification leads to improved products and services
at a minimum of cost while delivering benefits to many. Project
management growth in design and implementation continues to advance
when efforts such as certification are established.
Continued on • Next Page• |
