Members Only

asapm Position Descriptions:
Director of Marketing

Major Responsibilities
1. Serves on the Board of Directors as a voting member.
2. Assures that asapm Marketing activities are aligned with the society’s strategic goals and plans.
3. Plans and executes activities in accordance with the Marketing budget.
4. Coordinates Marketing activities with other affiliated professional associations, as required.
5. Represents asapm on Marketing matters with other professional associations.
6. Ensures that Marketing activities are conducted in a professional manner.
7. Prepares a plan of actions for the next year and presents it to the Board of Directors.

General Duties
1. Participates in Board meetings two or more times per year.
2. Contributes to the strategic plan for Marketing activities and long-term goals.
3. Works with asapm Board on product (or service) strategy and pricing.
4. Performs competitive analysis and Market Research to determine Market needs, and recommend
    adjustments to the Board, where needed.
5. Creates and implements innovative communication programs that drive brand awareness,
    media/analyst coverage, and sales lead generation.
6. Develops annual plans and budget to guide Marketing activities.
7. Manages asapm’s Marketing program, to include establishing and appointing members to the
    Marketing Committee and recruiting volunteers for Marketing efforts.
8. Develops policies and procedures for the Marketing Program for the approval of the President.
9. Works with the Board and asapm members to increase society membership and benefits.
10. Presents to customers, sales personnel, and partners to gather feedback for product (or service)
      enhancements.
11. Generates leads, tracks and coordinates closure for all non-member interactions.
12. Coordinates Marketing activities with other Directors and interested parties, as necessary.
13. Performs Press Relations, including maintaining a Press Release mailing list and coordinating
      society interactions with the press.
14. Develops and maintains lists of key contacts at potential customers and partners, including
      Vendors, Professional Organizations, Companies, Government and Education.
15. Establishes and maintains a corporate/government board of advisors consisting of senior
      executives of project-oriented organizations for the purpose of monitoring market needs and
      providing a sounding board for asapm initiatives, such as Certification.
16. Quarterly, or as required, reports progress and status on Marketing activities to the Board of
      Directors and for the Society newsletter and website.

Term Of Office: July 2008 – June 2011

MHenrieCurrently Serving, Director of Marketing:
Dr. Morgan Henrie, PMP

Statement of Qualifications: I am Dr. Morgan Henrie, PMP and President of MH Consulting, Inc., providing project management expertise and training to the Oil and Gas as well as telecommunication industry. Since its 1997 inception MH Consulting has managed projects both nationally and internationally. Prior to starting MH Consulting I provided a variety of services to Alyeska Pipeline Service Co. located in Anchorage, Alaska.

At the same time I've presented project management training courses in Alaska, Virginia, and the Russian Far east.

I've written and presented more than a dozen papers, both nationally and internationally, that include the leading project management conferences, i.e. Project Management Institute and the International Project Management Association (Europe), as well as engineering and management conferences. I have papers that have been either printed by or are accepted for publication in project management, knowledge management and oil and gas journals.

From an academic perspective I'm a PhD from Old Dominion University currently researching culture and communications within multi-national projects. I hold a MS Project Management from The George Washington University, as well as BSEE and BA in Technology Management.

A sample of my project management experience includes design, development and implementation of major fiber optic telecommunication systems, supervisory control and data acquisition (SCADA) projects as well as near real time training simulation systems that provide operator training and certifications.

I've taught university level Project Management Courses for Old Dominion University and University of Alaska Anchorage American-Russian center. I've also presented graduate level training courses within the Russian Far East in support of U. S. Department of Labor educational grants.

Statement of Goals for this Position
I am in full agreement with the asapm Board that one of the major needs of asapm is to increase the size of the membership through marketing. Additionally, a major asapm challenge is to raise our organization's visibility within the United States public and private agencies. As an entrepreneur I have had to develop the skills required to market and grow a successful firm. These skills are critical for growing asapm within the United States.

With a limited budget for a small organization it will be necessary to use free public relations approaches versus paid advertising. This approach will be augmented through the use of the members at large. It is our membership base that provides the greatest inroads to the public and private organizations that will see asapm awareness expand, which will equate to the membership growth and organizational acceptance.
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